Border Tourism Development Strategies in Kaleybar Compared to Regional Rivals

A richness of tourism attractions has given Iran global importance within its border. is a country with huge cultural heritage, and rich in historical monuments from different eras. The variety diversity symbols allows tourists traveling to experience the cultures other countries. border areas are therefore becoming increasingly attractive for due their distinctive social, economic political position presence many natural attractions. This study analyzes Kaleybar city using descriptive–analytical method Meta-SWOT model (new strategic planning tool), final goal development improvement welfare people. Through literature review, current future capabilities challenges county as examined, goals ways achieve them have been developed opinions experts scholars via Delphi technique. For this purpose, used. based on resource-based theory (RBV). Data collection done several times 39 experts. After analyzing conditions recognizing determining capacities skills regional rivals, results research show that most important advantage concerns existence character. higher suitability also ensured by parks coastal sidewalks attract internal foreign investments region. On hand, component governmental factors attracting highest effective power, attention integrated management field degree urgency.